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The ephemeral tea of Japan

7 July 2012

at 15:09 by Manuel Legault-Roy

Our producer of Shincha

Japan is a country struck by a way of life where excitement prevails most of the time. One of the most striking symptoms of this is of course the effect of fashion. Though generally associated with industries that depend almost exclusively on this phenomenon, we may be surprised that other industries, such as tea, also move to the rhythm of novelty at all costs. In the land of the rising sun, this translates into the concept of Shincha, not to be confused with sencha.

Shincha are the first available harvests of tea on its awakening after the dormant period. This plucking is done before the official start of the harvest season and will yield only a very small amount of tea. Obviously, that means scarcity which also means high prices. All well and good, but then there is the effect of fashion. For a tea shop in Japan, being the first to offer Shincha gives it a certain advantage, unfortunately, this haste often results in a carelessness on the side of manufacture, so much so that this practice does not appeal to the tea producer who sometimes find this harvest bland compared to that produced during the regular season. Obviously, despite this controversial status, it would be incorrect to claim that Shincha is an uninteresting product, some gems require special attention. If you fancy discovering the freshness contained in these first Japanese tea leaves, Sencha Shincha Mine will provide you some answers.

 
 

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